What is engagement marketing really?

Engagement marketing, sometimes called “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events” is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.

Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer Engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. – Wikipedia

All these may look like they can only be done on a large scale with a large company but we have worked with smaller organizations and brands to pull it off! We rely on 3 simple concepts..

  1. Get customers excited
  2. Make sure its tangible
  3. Be digital

This approach works well not just for events but also consumer marketing strategies. We are here to provide support for campaigns to have consumers engage more with your business.





1.ターゲット自身、もしくは身近な人にいかに感心・感動してもらうか  2. それをどのように見える化するか 3. どのようにしてデジタルプラットフォームで発信していくか。




©DOU Creations 2017