Our Approach

We propose the most suitable method to achieve our client’s goal by using the “ARM + S” method. This method has been developed based on the wide range of knowledge we have gained through business strategy and product planning in global Japanese companies. We analyze the current market and industry situation, share a vision with clients, face challenges together as a team, and lead them to business success. We provide consistent support from business strategy support for clients’ Global Headquarters to their local marketing activity support in Southeast Asia.

• Analysis: Analysis and understanding of client’s business strategy
• Research: Research and capture of target market and customers
• Marketing: Aligning communication and marketing strategy with “Analysis” and “Research”
• Synchronization: Continuous cycle of improvement using A-R-M together

In an era of rapid change, our clients’ issues and solutions can change drastically. Thus, it is necessary for us to be able to propose multiple solutions to our clients from time to time. That is why we not only support the planning and execution of business and marketing strategies, but also support consumer market research, product planning/development/production consultation, and many other project-based business strategy studies. In recent years, as the demand for online businesses is increasing, we respond appropriately by launching and operating websites and social media pages, and building overseas sales channels on EC platforms.

We propose experience marketing through digitally spreading inspirational experiences. To do this, we take into consideration three major questions:

1. How do we impress the target and prospective consumers?

2. How do we visualize the strategy?

3. How can we communicate on a digital platform?

We will propose marketing strategies not only as advertising strategies, but in a form that contributes to business development expansion after understanding your company’s corporate strategy. We will provide hands-on support for digital and paper media advertising and influencer campaigns as a team member of your company. Through these, a wide range of efficient marketing operations can be realized.

We are actively supporting a wide range of overseas expansion of Japanese content. This includes sales collaborations with many characters such as Godzilla, Ultraman, Doraemon, and other animation content-related events throughout Asia, as well as Japanese culture-related events and concerts of Japanese musicians to name a few. In addition to opening stores at event booths, we also host our own events. In early 2020, we hosted the first review concert of the Japanese Opera Company in Singapore, and the tickets were sold out.